ATTENTION KETTLE BRAND CHIP MAKERS

What was wrong with opening bags the way we used to, from the top? Don't think I haven't noticed that your bags only open one way: By ripping a strip down the middle, effectively splitting it from top to bottom. That is not a really great way to open a bag, geniuses, unless I lay it flat on the table and pluck chips from its opened guts. Who made this decision, and how much did you pay that person.